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process · indie

Building in public

Build in public isn't marketing — it's the best feedback loop there is. Here's my system.

Nothing is cheaper than early feedback. Nothing is more expensive than a product no one wants.

My build-in-public system

  1. Weekly threads with concrete progress — not promises.
  2. 30-second demos on video, no narration, just the product speaking.
  3. Honest changelogs — including what broke.

Why it works

You force your brain to finish things so you can show them. Public commitment creates healthy pressure. Early adopters become evangelists.

// my golden rule
const postToday = realProgressExists && !isVaporware
if (!postToday) keepWorking()

Three months doing this and I have more clarity about my product than I got from six months of traditional "market research".